Art Galleries or the Internet?

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I have received several links that decried that the gallery system online is coming to an end. Articles like this get out every so often. There are similar questions in most articles.

They include:
Art galleries are dead since buyers can go online and buy directly from the artists
Galleries are greedy and treat the artists poorly
Physical art galleries are dead due to the increase in internet sales

Some of these things are true to an extent. There are fewer art galleries around then there were ten years ago. The economic crash in 2008 played a big part in this. Sales are also increasing on the internet. It is hard to get accurate documentation but according to online sales have increased over the past five years. Fifteen percent of their total sales are from the internet. Studios Program had a big role in this as well as the Catalogue which represents the artist. These are reasons why online sales are rising. Many think this is the end of the traditional gallery.

Many think that the traditional art gallery is dead. Some people in the industry may think so. The sales of artwork, music, and books are cheaper when purchased online than in the physical stores and galleries. Both the artists and the galleries will state that if a person sees and touches something in person, it has a higher value to them. Many buyers will disagree with this. Many buyers are more willing to purchase art online. They have become comfortable with the internet and shopping on it. They are even willing to spend more money on pieces of art.

If these purchased are made at trusted site such as Amazon this trend in online art purchases will continue. The average buyer is secure in their career and if often between 40 and 70 years old. They are adapting to online shopping even for high priced artwork. It seems the next generation will be even more comfortable buying art online.

What this means for galleries

Things may change for art galleries. Many closed for good when the recession of 2008 hit. These galleries were struggling before the recession, but many had to close. There are galleries located on Main Street in Scottsdale that closed. They were not making enough money, and online retailers were further hurting their business.
I think that galleries need to find their way to market their art online. No one has the perfect model for selling art online just yet. Web sites will need to have images of the art as well as information about the artists. They should also have some reviews. Sites that have a lot of media are going to be often used. E-commerce will be needed for any online art site.

At Ian Tan galleries in Vancouver, the staff emphasize the need to focus on the visitor experiences instead of selling. Buying art should be a unique experience. Many buyers are looking for a cultural experience as well as art. Galleries are going to need to provide the experience and shows if they want to get people in the doors.

Galleries are going to need to use the media to their advantage. Buyers want a multimedia experience. This includes interviews with the artists and other events. Not all of these experiences can be created online but many of them can. Media rich content becomes more accessible. Several programs are easy to use including DreamWeaver, Photoshop, and InDesign. Social media should be used as well as Youtube to attract visitors. These tools will pay off in the end.

Galleries need to change the way that they interact with the artists. As artists operate more independently with the user of the internet galleries, have to give them a full partnership in their art. Galleries need to improve their relationship with the artists. Artists need to realize that galleries are great places to market their work. The gallery is going to need to earn the business from the artists.

The Effect on Artists

Artists are at an industry crossroads. They have more opportunities to expose their work. It only takes a couple of minutes to post their work online. They can have a virtual gallery that can be seen by people all around the world. They can create a presence online. With all of the artists online it can be hard to become noticed and generate sales.

Well, known artists have been able to sell to collectors directly online. These artists have left the galleries and have cut the galleries out of their sales. They are still going to need a way for new collectors to find them.

Galleries are often used by artists in their mid-careers. Amazon is looking to work with well-established galleries and not artists that are just starting out their career. Someone needs to come up with a new system for exposure. If not art galleries are still the best way to gain an audience and generate sales. With fewer galleries, it is harder than ever to gain the attention of fans. Galleries are becoming more competitive, and artists have to show off their best work to get a spot for their art.

Artists are going to have to handle the sales on their art on their own. They will need to attend more art shows, and most of their sales will come from the internet. If they want their work hung in galleries that are going to need to increase their skills.
Some artists will find they are good at marketing and will not need the assistance of galleries. They can run their virtual gallery and in some cases their physical art gallery.

Most artists do not want to spend their time marketing and selling their work. They want to be creating art. Many are not interested in the business side, and all they know how to do is make art. For these artists having their work shown in numerous art galleries Vancouver has to offer is something to look forward to. They will be able to gain exposure and will be able to sell their work.

Visiting an Art Gallery Tips

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Visiting an art gallery can be a very interesting and even stimulating experience. However, it can also be quite confusing and even a little bit intimidating. There are bound to be pieces that you find aesthetically appealing and artwork that you simply do not understand. This is quite normal considering that artists are not always on the same level as those that enjoy their work but cannot always understand it. What is important is to enjoy what you see and be open to the visions of others that might send you rocketing out of your comfort zone. Remember, what goes on inside your head isn’t always the same picture that others will see. With that in mind, here are many ways that you might find it easier to enjoy your next trip to an art gallery.

Visiting an Art Gallery

Art galleries are essential venues that are used to display and showcase the type of talent that the public feels is worthy of note. When visiting such locations it goes without saying that you need to respect the art of those that have produced such pieces, but it is also advised to go in with an open mind, as will be described. Here are a few tips to remember when walking through a gallery.

Beautiful display of street art

1) Go with a friend.

It’s always fun to go out with someone if only to have another person to talk to. In this case, however, it is interesting to take a look at the same pieces and discover what you and your friend each see. There might be some part of the piece that you missed or something you might have noticed that your friend did not that brings the design into greater perspective.

2) Be selective in what you wish to view.

Depending on the gallery there might be more to see than you realize. Don’t feel the need to see and comment on everything. Pick your favorite artist, period, or medium and start there. This can minimize the amount of time you spend walking around simply trying to take in everything. Such an act can easily leave you overwhelmed and unable to appreciate the more intricate notes of each piece.

3) Create a backstory for each piece.

An art gallery is meant to inspire and create new and exciting thought processes that lead to further innovation. As you view those pieces that you find most stimulating take the time to stop and ponder what went into it, what the subject might have been, and what the artist was trying to say with this particular piece. A large part of art is perception and interpretation, and creating what each piece means in your words and ideas brings an interesting amount of whimsy to such a viewing.

4) Make use of digital devices.

If you want the lowdown on a particular piece or artist, it is recommended to purchase an audio guide that can be used to give you a better idea of what you might be looking at and what it means. These devices can give up to date information directly from the curator or even the artist, allowing you a unique look into their inspiration and reason behind their work.

5) Take the guided tour.

This is often recommended if it is your first time. This can allow you to fully enjoy the pieces while someone else points out the nuances of the design and the accomplishments of the artist. It can also give you a better idea of the scope of just how an art gallery operates.

6) Try a family activity trail.

Many galleries are now switching to a family-friendly format and are including activity trails that allow children and their families to experience the traditional art gallery while being able to interact in a manner that is meant to inspire and stimulate the creativity of younger art lovers. In short, this is a perfect way to inspire the next generation of aspiring artists.

Starry Night by Vincent Van Gogh. Perhaps one of the most famous paintings ever. Available to be seen at an art gallery.

7) Take photographs when possible.

Several galleries will allow the use of non-flash photography provided it is for personal use. Always ask however before you start filling up your camera with pictures. Some artists are rather sensitive about their work being copied or in any way converted to another medium, so it pays to be polite. Just remember that if you plan to use the photographs for anything other than personal use you will run the risk of infringing on the copyright laws of the artist, which is not a wise idea.

8) Visit the gift shop.

If you want a memento or a reminder of what you’ve seen the gift shop will be a perfect place to visit to find the one thing you might think is perfect to display in your home as a memory.

9) Have a pleasing conversation in the cafe.

Many galleries have a gift shop and even a small cafe attached to them to better serve their guests. Before or after your viewing take the time to enter into a conversation or two concerning the artwork and anything about the gallery. You might be pleasantly surprised at how easy it is to fall into a pleasurable chat.

10) Summarize the experience.

Just take a few minutes to find a few ideal words that will best explain the experience and your reaction to it. These words should be able, to sum up what you saw, how it affected you, and the reaction it provoked. After concluding the manner in which you were affected by what you saw, the challenge should be to return to the gallery at least once more to see if your initial reaction still holds firm after having seen the displays for the first time. Surprisingly, many individuals never look at the same piece the same way twice.

Art is by definition the creative expression of humanity and as such provokes a response within many individuals in very different ways. You should feel it a personal challenge to visit an art gallery at least once or twice in your life to simply experience what it is like to view the workings of another’s mind, so as to gain just a little more perspective on life from a different perspective.